Market Power in Competition for Market

Question: Discuss about the Market Power in Competition for Market. Answer: Introduction: The dilemma which is affecting the minds of the entrepreneurs who are involved with Newco is the fear of survivability in the market. The risk factor always persists in any business. While starting a business, the to-be entrepreneur of Newco is suffering from the fear of due diligence in the competitive market. Fear of the entrepreneur of Newco in the competition market can only be solved by having a better focus on the business plan and its risk factors(Smales, Kininmonth, 2016). Fear is no disease which can be cured with any medical assistance. Fear is a psychological thing which can be cured only with the help of the peace at mind. In the case of business, it is always advised to maintain a confident face near the world. Like, in the case of Newco there is a big confusion regarding whether they should just invest in the business or be a part of it in terms of an entrepreneur. One solution to this problem is to overcome the fear in the first instance of the business tenure(Park, 2009). If a thing does not start then how can a person think about its survivability circumstance? In the initial stage, the entrepreneur should give more importance to the start-up strategy rather than survival plans. If a business does not start then the other aspects and risks of it has no values at all. If a person really wants to be an entrepreneur then he should totally focus on the fact that how he would start the business. He should make plans on the working of the strategies that he has sorted out for the start-up(Mcknight, Kacmar, Choudhury, 2004). How to implement this solution? The above-given solution can be implemented by being more focused and enthusiastic towards the beginning of the business. He has to at first find out the reasons behind the fear and try to solve it accordingly. The main fear that nightmares all startup entrepreneurs is that "if the business fails". So, the given sentence itself is a future-tense sentence. To achieve in life a person has to focus on the present rather than in the future. Yes, it is true that a person should think about the future aspects before starting a business. But, one should never allow this fear to occupy the head so much that one loses the confidence of starting a business. It has been in a research that on a scale of 100% only 40% people actually land up starting the business. The major 60% people fail only because of the fear of failing. A fear can hamper a person's mind in such a way that one even loses the self-confidence. Self-confidence is very important in the case of any business sectors. For surviving in the market one needs to face the situation and then solve the problem rather than become fearful and back off. Quitting is never an option for a true entrepreneur. An entrepreneur will always try to bring the business to the top. He would never fear the situation rather be confident and even motivate his employees. References Mcknight, D., Kacmar, C., Choudhury, V. (2004). Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business.Electronic Markets,14(3), 252-266. https://dx.doi.org/10.1080/1019678042000245263 Park, S. (2009). MARKET POWER IN COMPETITION FOR THE MARKET.Journal Of Competition Law And Economics,5(3), 571-579. https://dx.doi.org/10.1093/joclec/nhp004 Smales, L., Kininmonth, J. (2016). FX Market Returns and Their Relationship to Investor Fear.International Review Of Finance,16(4), 659-675. https://dx.doi.org/10.1111/irfi.12083